Email Design System
A plug-and-play email system built to move faster and stay on-brand.
A plug-and-play email system built to move faster and stay on-brand.
I created an email design system to bring consistency and efficiency to product emails. Before, teams were designing and coding one-off emails from scratch. This system gave everyone a fast, flexible way to build on-brand emails.
Email design was messy. Teams were using different styles, reinventing layouts, and wasting time. Designers had no clear patterns to follow, and developers had to write email code from scratch every time.
Build a plug-and-play system for email design that worked in both Figma and code. It needed to be fast, brand-aligned, and easy for anyone to use.
I initiated and led this project after noticing the gap while working on product emails. This wasn’t on the roadmap—I took it on alongside my core work because I knew it would solve problems across the company. I collaborated with engineers on my team to develop matching code components and mentored a junior designer to help build the Figma library. I pitched the system to leadership and shared it with the global design team, becoming the go-to expert for internal email design.
A flexible container that became the foundation for every email. With consistent spacing and built-in structure, this template made it easy for designers to drop in content while maintaining brand consistency.
Some emails are just announcements. Others mean a server is down. Urgency tags give visual weight to mission-critical messages, helping users quickly scan and prioritize.
Gave users control over what kinds of emails were sent—making automation feel personal, not generic.
The marketing team was in the process of rebranding the whole company, so some of the colors and logos may not match in before and after photos.
The email design system, affectionatly named STAMP, empowered teams across New Relic to ship emails faster, with fewer bugs and a much more cohesive brand experience. It reduced developer effort, gave designers clear tools, and made email a more polished part of the product journey.