Introduction

I designed a self-serve control panel for dealerships to customize their automated email marketing—no support tickets required.

Problem

Before this tool existed, users had no visibility into what the automated email system was doing. Making changes meant reaching out to support—slowing things down and leaving users in the dark. It wasn’t scalable, and it left clients frustrated.

Goal

We wanted to give dealerships full control over their email campaigns: how they looked, who received them, and how often. By surfacing these controls, we aimed to drastically improve the user experience and empower them to make changes instantly.

My Role

I led the end-to-end product design for this feature. Starting with sketches and wireframes, I ran internal usability testing to validate flows and get feedback. I worked closely with the PM—who helped stress-test ideas during testing—and the head of product to ensure strategic alignment. Once we had a clear direction, I created high-fidelity designs using our design system, collaborated with engineers on implementation, and led QA before launch.